There are many ways to promote your products and services online to increase leads and sales, but one of the most effective techniques is one of the oldest. Email marketing has been used since the advent of the Internet to reach out to loyal customers and find new ones. It can still be used effectively today, but you need an email database, which can be built using these methods.
-Sign-Up on Website
Whenever someone visits your company’s website, offer them a way to sign-up to learn more about your business. Place a sign-up box for a newsletter or promotional emails on the site’s landing pages so it is easy to find. A pop-up sign-up box, which appears whenever someone visits your site, works well too. Offer an incentive in exchange for their email address, such as a small discount on a purchase from the website or a coupon subscribers can print out and use at your store. Have a look at http://twofisteddomination.com/reviews/aweber-review/ for more info on this.
-Create a Newsletter
For customers and others interested in your company and its products or services, you should have a newsletter created to keep them informed about your business. An email marketing agency can work with you to create a newsletter to update subscribers about new promotions, changes to the product line-up or regarding changes within your company. A sign-up box for the newsletter should appear on the company’s website to help build the email database.
-Social Media Promotions
Sharing content on social media from your company’s website is a great way to drive more traffic to the website, but it can also help build an email database. When promoting content, take the opportunity to promote the newsletter by offering valuable content to followers who click the link to read it on your website. Since they are already interested in learning about your products, services or company, they will be more apt to subscribe to the newsletter.
-Build Database Offline
While building an email marketing database will be done mostly online, you can help the effort offline as well. Whenever you network with others within your community or industry, exchange business cards with your email address printed on them. Any printed materials for your business, including promotional materials, the letterhead and business cards, should have the company’s website and email addresses included on them.
-Make Your Newsletter Shareable
Shareable content has always been a great way to drive more traffic to websites to get more leads and clients. Whenever you send out the newsletter or information through emails, which are known as e-blasts, make it shareable by including a share button. If those who get the information like the content, then they can easily share it on their social media accounts, which can help drive more visitors to your company’s website.